It happens to all of us. You’re struggling with a problem that feels unsolvable and then somewhere between shampoo and conditioner, you find the answer in the shower. Or, that perfect social media quip comes to mind.
For some reason, when we step away from an issue, and especially when we’re doing something mindless like showering, we can find a creative solution. Researchers at the University of Virginia call it “the shower effect” and contend that it’s a real phenomenon.
