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To Golf Like the Pros, Pretend You're Using Their Clubs

Explore how pro golfer Ben Curtis influences golf club performance through the psychological effects of belief and priming.

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All that golfin' mojo is just oozing into that club...

Houses

where Shakespeare stayed. Shirts

saints wore. Shoes

worn by famous athletes. It's not very hard to convince people that something---beauty, saintliness, prowess---leaks from a famous person to the objects they used. But while magic is still not scientifically valid, you can apparently get something from such relics---if you believe. A new study reports that people who are told that the golf club they're using belonged to a pro athlete actually putt quite a bit better than people who are just told that the club is a nice one

. The researchers split forty-one college students who had golf experience and had followed the PGA tour into two groups, and told one group that their putter had been used by pro golfer Ben Curtis

. Out of 10 putts, those subjects sank 1.5 more putts than the control group, on ...

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