Julie Sedivy is the lead author of Sold on Language: How Advertisers Talk to You And What This Says About You. She contributes regularly to Psychology Today and Language Log. She is an adjunct professor at the University of Calgary, and can be found at juliesedivy.com and on Twitter/soldonlanguage.Due to a migratory childhood (born in Czechoslovakia, and eventually landing in Montreal via Austria and Italy), English was the fifth language I had to grapple with in my tender years. On my first day of kindergarten, I spoke only a few words of English. I could see that my teacher had some concerns as to how well I would integrate linguistically; my stumbling English was met with pursed lips.