Flashback Friday: Why do some people like rare hamburgers while others prefer well-done?

Photo: flickr/Marshall AstorDo you like your steak black and blue or just blackened? According to this study, your preference may depend on the emotions you feel when looking at raw meat. Here, researchers first showed 1046 Norwegian subjects pictures of either a rare or a well-done hamburger and asked them to indicate whether the image elicited "fear, disgust, surprise, interest, pleasure, or none of these." The subjects were then told to rate their likelihood of eating burgers done to different levels (see figure below). Although it's hard to untangle cause and effect in this case, those subjects who experienced interest or pleasure while looking at the rare burger were more likely to want to eat rare meat than those who experienced fear or disgust. My question is this: who are these people who are afraid of hamburgers?Hamburger hazards and emotions. "Previous studies indicate that many consumers eat rare hamburgers and ...