The Word Doctor Wants to Help

That wily Frank Luntz. What's he up to? Last week, the Republican pollster advised enviros on how to sell the congressional climate bill. (Don't mention polar bears or cap and trade, the bill's centerpiece. Instead, talk about energy security and jobs.) That's quite a turnaround from the guy who, in 2002, counseled the Bush Administration on how to avoid taking action on global warming (by, among other things, calling it climate change and playing up the scientific uncertainties). The only problem with Luntz's latest climate messaging advice is that Democrats already figured it out. They tried that script before moving on to plan b. No telling yet whether the gang of three will have better luck working from it. Still, it's an interesting parlor game to divine Luntz's motives. Is he a mercenary or a saboteur? Daniel Weiss over at Climate Progress probably could care less but in a guest ...