How Social Media Created a Generation Gap Between GenZ and Baby Boomers

Under the age of 25, GenZers are digital natives who can shop, order takeout, and find a romantic partner, all with a few swipes of the finger. On the other hand, Baby Boomers, who are over the age of 57, have a shakier grasp on technology and are more likely to struggle with basic online tasks like product returns, per a Nfinite study. What makes these two generations so different? 

For many GenZers, it’s typical to spend about three hours a day using social media platforms. Conversely, 48 percent of Baby Boomers spend between 10 minutes and one hour on social media per day, and 24 percent either spend less than 10 minutes on social media per day or don’t have social media at all, according to a study by McKinsey & Co.