Reader Profile
DISCOVER
immerses
the reader in a
thought-provoking
environment that
requires high
levels
of attention and focus.
DISCOVER readers are involved, influential, and totally engaged with our unique content.
97% of DISCOVER's subscribers are "focused" while reading an issue.
70% say they are "fully focused".
Reading time is more than 2 hours per issue.
Median percent of pages read is 78%.
More than 1 in 4 visited an advertiser's website for information.
9 in 10 discuss what they read in the pages of DISCOVER.
| Audience | % Comp | |||
|---|---|---|---|---|
| Adults |
6,648 |
100.0% |
||
| Men |
3,695 |
61% |
||
| Women |
2,953 |
39% |
| Median Age |
39 |
|||
| Age 18-49 |
4,595 |
69% |
||
| Age 25-49 |
2,972 |
45% | ||
| Age 35-44 |
1,196 |
18% |
||
| Age 45-54 |
1,182 |
18% |
| Median HHI |
$53,247 | |
| HHI $60,000+ |
2,906 |
44% |
| HHI $75,000+ | 2,135 | 32% |
| HHI $100,000+ | 1,474 | 22% |
| Attended/Graduated College+ |
3,738 | 56% |
|||
| Own Home | 4,053 | 61% |
Source: GfK MRI Fall 2010
