Reader Profile
DISCOVER
immerses
the reader in a
thought-provoking
environment that
requires high
levels
of attention and focus.
DISCOVER readers are involved, influential, and totally engaged with our unique content.
97% of DISCOVER's subscribers are "focused" while reading an issue.
70% say they are "fully focused".
Reading time is more than 2 hours per issue.
Median percent of pages read is 78%.
More than 1 in 4 visited an advertiser's website for information.
9 in 10 discuss what they read in the pages of DISCOVER.
| Audience | % Comp | |||
|---|---|---|---|---|
| Adults |
6,636 |
100.0% |
||
| Men |
3,760 |
56% |
||
| Women |
2,876 |
44% |
||
| Median Age |
43 |
|||
| Age 18-24 |
4,367 |
63.0% |
||
| Age 25-49 |
3,432 |
51% |
||
| Age 35-44 |
1,367 |
22% |
||
| Age 45-64 |
1,467 |
23% |
||
| Median HHI |
$63,642* |
|||
| HHI |
$60,000+ |
3,125 | 47% | |
| HHI |
$75,000+ |
2,410 | 35% | |
| HHI |
$100,000+ |
1,668 | 24% | |
| Graduated College+ |
3,575 |
55% |
||
| Employed Full Time |
4,008 |
56% |
||
| Own Home | 4,100 | 64% | ||
SOURCES: 2009 MRI DOUBLEBASE, *2009 MRI DOUBLEBASE PRIMARY READERS, ERDOS & MORGAN STUDY 2007