Circulation
DISCOVER delivers high-quality paid circulation and an audience of almost 6,000,000 readers.
Selling more than 100,000 copies on the newsstand every month.
Average Price per Net Sub of $22.38.
TOTAL AUDIENCE
DISCOVER reaches an audience of close to 6 million informed and influential readers every month.
| Audience (000's) |
||
|---|---|---|
| DISCOVER |
5,809 |
|
| Scientific American |
3,193 |
|
| The New Yorker |
3,606 |
|
| The Economist |
1,813 |
|
| Atlantic Monthly |
1,355 |
Source: 2007 MRI Spring
SUBSCRIPTIONS
DISCOVER subscribers value the magazine and pay more for their subscription than at other comparable magazines.
| Average Price per Net Sub |
||
|---|---|---|
| DISCOVER |
$22.38 |
|
| Atlantic Monthly |
$21.97 |
|
| Smithsonian |
$19.80 |
|
| Popular Science |
$13.50 |
|
| Wired |
$13.37 |
Source: ABC-FAS-FAX 12/31/2006
NEWSSTAND
DISCOVER sells more than 100,000 copies on the newsstand every month, more than many titles aiming for a similar audience of active decision makers.Source: FAS-FAX 12/31/2006