DISCOVER print subscribers feel the magazine keeps them well informed (92%), is fun to read (80%), and challenges them to think (78%).
Read 90% of the issues they receive, and read or look into 75% of the pages.
Spend an average of an hour and 17 minutes with the magazine - and read it on 3.7 different days.
The average subscriber has subscribed for about 5 years.
Sources: McPheters & Company Subscriber Study, April 2010; 2010 June ABC Statements