How Drug Marketing Influences Prescriptions

Doctors wined and dined.

RELATED TAGS: VACCINES & DRUGS
shutterstock_236215915
shutterstock_236215915
Pixelbliss/Shutterstock

Ever wonder how drug marketing plays into what your doctor prescribes? A team of researchers found that D.C.-based health care providers who got gifts — including cash, meals and ownership interests — from pharmaceutical companies prescribed more drugs per patient, wrote more expensive prescriptions and were more likely to recommend brand names. And the pricier the swag, the more likely doctors were to do these things.

(Click to enlarge)
Alison Mackey/Discover
ADVERTISEMENT
Comment on this article
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
DSC-CV1218web
+