Seated before a computer screen, 85-year-old Madeline Hanson watches a story about Molly, a character in a yellow dress who is baking a cake in a kidney-shaped swimming pool. A helicopter flies down with a beater to whip the batter. Then, through headphones, Hanson hears a voice slowly ask: “What color is Molly’s dress? What shape is the swimming pool?”
The video game, created by Posit Science of San Francisco, is a tough mental workout dressed up in an entertaining package. It is one of a slew of novel cognitive training programs being marketed by neuroscientists for the purpose of rejuvenating aging brains. Other researchers with the same goal are promoting the targeted use of more conventional games and hobbies—for instance, playing Scrabble or bird-watching. These strategies, new evidence suggests, drive changes in neural pathways that underlie learning and may actually beef up the brain.
Fun, engrossing activities are strongly encoded in memory because they engage our emotions, according to James Gee, a cognitive scientist at Arizona State University. “Any information associated with pleasure and excitement triggers dopamine release,” he says. Dopamine fosters exploration in search of reward, causing newly acquired knowledge, in Gee’s words, “to be stored more deeply and better remembered later.” Other neurochemicals that reinforce learning are stimulated by novelty, attention to fine detail, and attaining goals—all common features of games.
The latest crop of training programs attempt to exploit these insights into the brain’s inner workings to bolster learning and mental acuity. Hanson, at least, is convinced that Posit Science’s intense video exercise has made her sharper. Recent studies confirm her perception, suggesting that game-based approaches can bring about stunning gains in episodic memory, attention, and agility of thought. Jeff Zimman, CEO and cofounder of Posit, says, “We’re at the beginning of a revolution in brain fitness that is akin to the physical fitness craze that took off in the 1970s.”
Less than a decade ago, most scientists accepted as an article of faith that our neural circuitry settles into its adult configuration by the end of childhood, but recent years have revealed that the mature brain is far from a static organ. Throughout life, stimulating activities spark the growth of new nerve connections and may even prompt a key memory center of the brain to produce neurons.
In 2006 British cognitive neuroscientist Eleanor Maguire discovered that London taxi drivers have literally grown into their jobs: A part of their brains involved in spatial memory is significantly larger than the same site in the brains of London bus drivers, who travel a fixed route. Musicians also show distinct neural changes. Behavioral neuroscientist Edward Taub of the University of Alabama at Birmingham finds that string instrument players devote more cortical real estate to the fingers that form notes on the strings than to the digits of the opposite hand, which simply clasps the bow. Taub says that musicians who begin playing as late as their forties may develop this pattern—more evidence that challenges can rewire the brain well into adulthood. Just-released research by gerontologist Elizabeth Zelinski of the University of Southern California goes even further, showing that people typically retain a great deal of brain plasticity well into their seventies.
Other studies bolster the case that intellectual pursuits help build neural reserves: richer, more efficient connections that help the brain compensate as it runs down with age. The more years of education people have, the longer it takes for them to fall victim to memory-robbing diseases like Alzheimer’s. People who are socially active or who engage in stimulating leisure activities experience a delay in mental decline. And the more time people spend in these engrossing pastimes, the greater their protection against age-related cognitive decline, notes Gene Cohen, a gerontologist at George Washington University in Washington, D.C. The Einstein Aging Study, conducted by Albert Einstein College of Medicine in New York City, shows that people who do crossword puzzles four days a week are half as likely to develop dementia as those who do them infrequently.
It is too early to predict whether younger generations weaned on video games and other interactive electronic entertainment will be afforded similar protection, but early indicators are encouraging. “As people play video games, their visual-spatial acuity improves—especially their peripheral vision—and their reaction times are much faster,” reports Gary Small, director of the Center on Aging at UCLA. Cognitive scientists estimate that nearly half the information we assimilate enters through our eyes, and as we grow older, our ability to pay attention to things on the periphery declines. At the same time, the aged brain processes the stream of visual data much more slowly. Any activity that keeps these visual circuits in better working order may improve overall cognitive functioning.
Electronic games that require complex strategies and creative problem solving may exercise still more parts of the brain. These kinds of challenges, says Gee of Arizona State, build planning, memory, and reasoning skills. Some computer games that have commanded a massive following among children and young adults—for example, World of Warcraft—may even fine-tune social areas of the brain. As Gee points out, these games are played online with thousands or even millions of other devotees around the globe, and success depends on collaboration and teamwork.
The new appreciation of the brain’s ability to remodel itself in response to stimulation, coupled with baby boomers’ dread of mental decay, is spawning a burgeoning industry that promises a cognitive fountain of youth. Brain boot camps in which individuals are intensively drilled in mnemonic strategies are springing up across the country (one of them is led by Small). Books like The Memory Bible are selling briskly. So are electronic games like Nintendo DS’s Brain Age, played on a handheld game platform with a touch-sensitive screen. Web sites such as MyBrainTrainer.com proffer mental gymnastics touted to sharpen the mind. Cohen has just joined the fray, marketing a board game that aims to increase brain plasticity among patients suffering from Alzheimer’s or stroke-related dementia. In the game, players pick out pictures of friends and relatives and are asked questions about them.
Most neuroscientists agree that such approaches are probably helpful, but few purveyors of these products offer clinical data to support their claims. Nor is it clear how the impact of these strategies compares with the effects of decades of reading, playing a musical instrument, or other passions pursued over a lifetime. “Whether the benefits are modest or great, we just don’t know,” says John Gabrieli, professor in the department of brain and cognitive sciences at MIT. “The manufacturers don’t even try to develop that information.”