How Technology Helped Find People in the Wake of Hurricane Katrina

Ordinary people can solve communication problems much quicker than clueless government officials when catastrophes like Hurricane Katrina strike.

By Steve Berlin Johnson|Thursday, December 01, 2005

A lot of the havoc wreaked by natural disasters is sheer physics. The explosive energy unleashed when a wind blowing 150 miles per hour collides with a large pane of glass or a 30-foot wave washes over houses is terrifying. But natural disasters also involve crises of information that can turn out to be as deadly as the physics. The residents of India and Sri Lanka had almost two hours to move to higher ground after seismographs first registered the quake that triggered the Indian Ocean tsunami of 2004, but because those regions lacked a warning system, tens of thousands perished. Recovery, too, is hobbled by damaged information systems. Think of the Federal Emergency Management Agency's hapless Michael Brown and how he discovered thousands of people were trapped in the New Orleans convention center: "I learned about it from the news reports," he said.

Ordinary citizens can't do much about a 150-mph wind or a 30-foot wave, other than get out of the way. But the Internet revolution teaches us that ordinary citizens can play a crucial role in creating nimble new channels of information that are more resilient than official channels. In the wake of hurricane Katrina, a grassroots movement has emerged that blogger and author Doc Searls calls "the war on error." What's striking about this movement is how much it differs from the traditional civilian response to natural disasters. Instead of sending clothes or food or dollars, next-generation volunteers supply data.

The most telling illustration of how disasters obstruct communication is the way we search for people afterward. Normally, when we're looking for someone, we pick up the phone, send an e-mail, or simply knock on a door. But in the middle of a catastrophe, a different convention emerges that seems hopelessly archaic in the age of Google. Think about 9/11: walls covered with hundreds of photographs bearing the same plaintive question, "Have you seen this person?"

When Katrina struck New Orleans on Monday, August 29, similar notices began to appear online—on craigslist, on Yahoo, on the Red Cross Web site. But that information was too scattered to be useful. The queries were everywhere—on dozens of sites. So it was almost impossible to report that someone had been located and be guaranteed that the information would reach the people who needed it. On Saturday, September 3, as the catastrophe worsened, a handful of tech-savvy volunteers led by David Geilhufe started gathering data from these sites by "screen scraping," an automated process that involves grabbing the relevant information for each person—name, location, age, and description—and depositing it in a single database. Geilhufe and his team concocted a standardized method of organizing the data, which they called PeopleFinder Interchange Format.

Still, there were thousands of missing-person notices online the next day that hadn't been converted into the PeopleFinder format because they were not machine readable. Typically these messages were quite simple: for example, "I'm looking for my uncle John who lived in the Ninth Ward—Sarah Bowen." That requires a human to parse the syntax. So that morning two well-regarded online figures—Jon Lebkowsky and Ethan Zuckerman—decided to team up to coordinate a volunteer effort, with Lebkowsky recruiting people to scan through all the online posts and Zuckerman dealing out chunks of data to be analyzed.

By the next morning, PeopleFinder had attracted the attention of a few widely read bloggers. They spread the word to their readers about the need for volunteers. By the end of the day, thousands were volunteering. The group was briefly hamstrung by the database's being overloaded with activity. But by Tuesday night 50,000 entries had been processed, and the number continued to rise dramatically in the days that followed. Meanwhile, people looking for relatives or friends could visit www.katrinalist.net, where the PeopleFinder team provided a search tool that made it possible to enter a name, a zip code, or an address and get a list of names matching the query within seconds.

PeopleFinder was the kind of data-management effort that could have taken a year to execute at great expense if a corporation or a government agency had been in charge of it. The PeopleFinder group managed to pull it off in four days for zero dollars.

"The goal was not to overengineer our tools for the data-entry effort," Zuckerman says, "but to build something very quickly that would let people lend a hand. The solution we came up with was adequate to let 3,000 people participate. And 3,000 people, lightly coordinated, can do impressive things." Zuckerman is reluctant to compare the speed of PeopleFinder with the slow government response to Katrina. "We weren't pulling people from toxic waters," he says. But he does think that the decentralized nature of PeopleFinder has advantages: "One of the reasons PeopleFinder was deployed so quickly is that we had no one to answer to. When no one is approving your work, it's an invitation to solve problems in whatever way you want. I suspect there are many folks involved with the government response who wished they'd had that much flexibility and freedom."

There were other decentralized responses to Katrina. Barely 48 hours after the hurricane hit, two Web designers in Utah launched a site called www.katrinahousing.org to connect evacuees with people all across the country who had a spare bedroom or a guest cottage or even a foldout couch. Two weeks later, 5,000 people had found temporary homes through the site.

Of course, it's impossible to benefit from services like Katrinahousing and Katrinalist if you don't have Internet access. Most of the region affected by Katrina couldn't make a landline phone call after the storm hit, much less log on to the Web. But groups set out to remedy that problem by creating improvised wireless networks in damaged areas, distributing computers and "voice over IP" phones to storm victims and first responders, and establishing low-power FM radio stations in places like the Astrodome. According to the Champaign-Urbana Community Wireless Network home page, the groups involved in the project shipped 2,600 pounds of equipment to the region within days.

The people at the forefront of these efforts had no professional disaster experience. All they had was technical expertise and access to a vast network of people willing to volunteer time, provide shelter, or donate equipment.

Grassroots efforts can replace certain government tasks when disaster strikes. We still need authorities to pull people out of toxic waters, repair levees, and keep order. But when it comes to good information, I suspect these grassroots networkers will be as important, if not more so. In the war on error, they are the true first responders.

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